![subliminal seduction subliminal seduction](https://assets.mubicdn.net/images/film/217235/image-w856.jpg)
(Tweet this stat!) Your content needs to solve the problems your visitor is having right now.
![subliminal seduction subliminal seduction](https://www.notrecinema.com/images/filmsp/subliminal-seduction_71623_22873.jpg)
What stages of the buyer’s journey does your content need to support? Nearly half (48%) of marketers support 3 to 5 buying stages with dedicated content. Business Needs: Delivering the right value and information is just as important as when you deliver it.(Tweet this stat!) There are several ways to put this idea to work in your content creation: According to a 2015 IBM Digital Experience Survey, 56% of marketers believe that personalized content promotes higher engagement rates. Tailoring your content to your visitor’s specific wants and needs will improve its reception. Psychologists have now discovered that subliminal stimuli are only effective if they appeal to the viewer’s current needs and goals. But trying to blast Italian music at a little league game probably won’t encourage all of the parents to rush out to the store for wine (unless their kids are really that bad). Recent research found that liquor store patrons bought more German wine when they heard German music playing in the store and more Italian wine when Italian music was played. Your audience knows when your “5 Tips for Managing Your IT Infrastructure” post is really just “5 Reasons to Buy Our Widget.” This type of content will gain your brand awareness, but not the kind you want.īecome a real thought leader and offer real commentary and opinions and when your audience is ready to buy, they’ll remember the value you provided and come to your company first. 80% of consumers said “authenticity of content” is the most influential factor in their decision to become a follower of a brand. The key to making this strategy work for your business is to actually provide real value. With blog posts, whitepapers, webinars, and other forms of content not overtly specific to the brand, the content marketer nudge the buyer by alluding to the benefits of their product or service – not stating them directly. The content marketer masks their hard sell in the form of thought leadership, commentary, and opinion. So instead of placing hidden images into advertisements, the number one content marketing goal for 77% of B2B marketers is generating brand awareness.
![subliminal seduction subliminal seduction](https://i.ebayimg.com/images/g/Ff0AAOSwKS9eH5q4/s-l400.jpg)
Like the subliminal advertiser, the content marketer also wants a consumer to take action but understands that the buyer must be “nudged” into this decision. Knowing this, the smart brands have abandoned the direct “buy now” mentality in favor of a more indirect approach. They don’t want to be told what to buy or when to buy it they want to feel as though they arrived at that decision on their own. The rise of content marketing (and inbound marketing) can be attributed to the buyer’s growing disdain for the hard sell. Let’s take a closer look: The Indirect Route to Content Creation. Specifically, we’ll look at the similarities between subliminal advertising (in theory) and content marketing (in practice). In today’s post, I wanted to show how content marketing can and should benefit from these same psychological principles as its use increases and advertising’s effectiveness decreases. We’ll go over exactly how this works in more detail, but the real question should be, is advertising the right medium for delivering subliminal messages? Hey, it doesn’t hurt to try.īut as Susannah Locke of Vox.com recently noted, “subliminal messages are giving people a little nudge, not overwhelming their motivations.” If they could, everyone reading his post would now go and become an nDash customer. Meanwhile, nobody was able to determine whether these messages actually worked (they don’t).īrands can (and have) embedded hidden images and messages into their advertising – with Coca-Cola being the classic example – but these tactics, however intriguing, cannot subconsciously compel a person to take a specific action. Presidential campaigns used subliminal messages in an attempt to influence voters. The Federal Communications Commission held hearings to discuss the legality of subliminal advertising. In 1973 the book Subliminal Seduction introduced to the mainstream the idea that brands were using subliminal messages to trick consumers into making decisions and purchasing products. Does content creation in advertising include subliminal messages?